Empathy Map
An empathy map is a tool to help a design team to empathize with the people they are designing for.
You can make an empathy map for a group of people or for a persona.
Materials: Pens
Step 1:
Step 1:
Gather your team and draw a circle to represent your target persona. Brief the team on the persona.
Step 2:
Step 2:
Divide the circle into sections, representing that persona’s sensory experience. EXAMPLE BELOW (Download if wanted)
Explain to the team what each of the circles mean.
Step 3:
Step 3:
Ask your team to describe their experience from the persona’s point of view. Moderate the discussion and collect all relevant information on the map.
Empathy_map_TEMPLATE.pdfSource: medialabamsterdam.com/toolkit/method-card/empathy-map-2/
